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Social media plays an important role in marketing, sales, brand visibility and more. That's why it's vital for your company to keep social media channels and practices constantly evolving. Knowing who your target audience is and what the best times to post are are key components to an effective social media strategy. Where to start? Start by conducting market research and checking your competition’s social channels. You may be overwhelmed by the number of messages and confused about when you should deploy your own content. That's why, after analyzing 17.5 million social media messages from 17,737 brands, marketing analytics company TrackMaven released its best times to post on social media report.
The Best Times to Post on Social Media phone database According to Report The best times to post vary depending on the market, channel and target audience. On five of the major social media networks – Twitter, Facebook, LinkedIn, Instagram and Pinterest – there are spikes in user interaction at certain times. The report reveals that Thursday at 5pm is an ideal time to send a tweet, while Thursday at 8pm provides the highest chance of getting a customer click, like, share or comment on a Facebook post. Friday evening is an ideal time to reach Instagram users, and Pinterest's peak time is 1am on Friday.

Unsurprisingly, Wednesday is an effective time for LinkedIn – you're more likely to connect with business professionals before starting the work day. Best times by niche The report also examines specific best times to post for 75 industries. For airlines/aviation, for example, the ideal times to reach customers and followers is 1am on Friday – probably because people are preparing for travel. For the architecture industry, the best time to post is on Saturday morning when people have ti
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