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The question in this case is to what extent the Chinese can clearly associate the color blue with the Nivea brand. Market research reports prove this. For this purpose neutral agencies will usually collect independent brand awareness, in this case color, and indicate the percentage allocated to the brand owner. It is interesting to note that in these proceedings the rules assumed by previous courts were challenged. Traffic enforcement is a difficult task with high barriers to entry.

This is so high that even a global brand like Nivea, which is last database measured by a brand value of 100 million euros in various brand valuation processes, cannot reach this level. Expert opinions imparted in lower courts spoke of the effectiveness of traffic. There are still other standards for trademark registration that have promised to listen to opinions in the department. The matter will be decided next year. This article was published by Zaike in "Agile Marketing".



General "Brand Management" and "Market Research". Keywords brand brand awareness brand valuation brand management traffic enforcement traffic enforcement traffic effectiveness traffic reporting. Related Articles Steps to Building an Irresistible Brand Steps to Building an Irresistible Brand Brand Equity Brand Equity Current Rankings Brand Equity Definition and Calculation Rankings Manchester United is the most valuable football club in the world Brand.

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