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How to beat the competition in digital marketing?

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发表于 2023-10-26 16:45:20 | 显示全部楼层 |阅读模式
If you have fierce competition in digital marketing or if a company similar to yours already exists and has a great strategy and good engagement, naturally you are thrown into the shadow of your campaign, right? But it doesn't always have to be like this. Do you want to know what to do to get ahead of the competition and stop being a shadow? Investigate First, you need to have a better idea of ​​what's going on. This starts with observational research. Play the role of a follower and try to understand why the strategy the company is using works. What types of messages does she use? How often? What is your brand language? What are your current followers like? Use data as insight. Choose and understand your niche Do you know who your target audience is? If you want to beat the competition, you need to take things one step further.

A great way to beat your competition in digital number database marketing is to differentiate yourself, and you can do this by choosing a more specific niche (or a completely different name). Then, just deliver highly relevant and personalized content. “Imitate” what works Find out what specific tactics your competitors are using that are bringing you long-term benefits and “imitate” them. You need to be careful here, of course. If you simply copy your competitors' strategies, you will end up being the second option copied. Instead, look at a conceptual level at why these strategies work, and apply these concepts to your own brand. For example, they have grown in popularity thanks to video tutorial content, perhaps you could do some behind-the-scenes footage of the production of your products or services.



Be different or be better You need to differentiate yourself, and you only have two options to do that: be different or be better. The first is undoubtedly easier; you will choose a different niche, build a different brand voice. Once you do this, you will be done with the competition and start competing with yourself. Your other option is to do what your competitor already does, but better. For example, if the company published an impressive 5,000-word article, publish an even better 10,000-word article. If they make good videos, make great videos. Learn and improve Your best weapons are continuous improvements. Your strategy won't be perfect right away, but if you consistently measure your progress, you'll have ways to constantly improve your .

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发表于 2025-4-12 08:59:50 | 显示全部楼层
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